Solutions for Owners

Interior Design
We provide world-class designs aligned with client goals, and craft interior environments that stand out amongst the competition.
Branding
We are brand strategists who develop and foster a collective vision, setting an informed trajectory for the life of your project.
Procurement
We are stewards of your investment, crafting a vision through detailed budgeting, purchasing, and seamless implementation.

Brand Creation

  • Conceptual Development
  • Re-Branding & Re-Positioning
  • Art Direction
  • Naming
  • Brand Guidelines

Brand Strategy

  • Positioing & Execution Strategy
  • Marketing & Brand Roll-out Plan
  • Brand Launch & Implementation

Graphic Design

  • Logo Design
  • Signage & Environmental Graphics
  • Collateral Design
  • Packaging Design
  • Creative Product Sourcing
  • ROM Budgeting
  • Warehousing
  • Delivery & Installation
  • FF&E Purchasing
  • Freight Management
  • Professional Financial Accounting
Interior Design
Branding
Procurement

We provide world-class designs aligned with client goals, and craft interior environments that stand out amongst the competition.

We are brand strategists who develop and foster a collective vision, setting an informed trajectory for the life of your project.

Brand Creation
    • Conceptual Development
    • Re-Branding & Re-Positioning
    • Art Direction
    • Naming
    • Brand Guidelines
    • Brand Strategy
Positioning & Execution Strategy
    • Marketing & Brand Roll-out Plan
    • Brand Launch & Implementation
    • Graphic Design
Logo Design
    • Signage & Environmental Graphics
    • Collateral Design
    • Packaging Design
Brand Creation
  • Conceptual Development
  • Re-Branding & Re-Positioning
  • Art Direction
  • Naming
  • Brand Guidelines
Brand Strategy
  • Positioning & Execution Strategy
  • Marketing & Brand Roll-out Plan
  • Brand Launch & Implementation
Graphic Design
  • Logo Design
  • Signage & Environmental Graphics
  • Collateral Design
  • Packaging Design

We are stewards of your investment, crafting a vision through detailed budgeting, purchasing, and seamless implementation.

  • Creative Product Sourcing
  • ROM Budgeting
  • Warehousing
  • Delivery & Installation
  • FF&E Purchasing
  • Freight Management
  • Professional Financial Accounting
  • Creative Product Sourcing
  • ROM Budgeting
  • Warehousing
  • Delivery & Installation
  • FF&E Purchasing
  • Freight Management
  • Professional Financial Accounting

Alex Kuby, AIA, WELL AP

Associate Principal

Alex is a licensed architect specializing in hospitality and experiential interior design, with a foundation built on years of practice across high-end hotels, branded environments, and lifestyle-driven residential spaces. His work is grounded in architectural rigor and elevated by a narrative-driven approach that shapes immersive, memorable experiences. With a deep understanding of design theory, construction, and project execution, Alex brings a holistic, strategic lens to each project—bridging spatial storytelling with operational excellence.

Hospitality Experience:

  • Vintera Resort at Napa Creek, Napa, CA
  • Hotel De Novo - Tapestry by Hilton, Springdale, UT
  • Hotel Indigo - IHG, Los Angeles, CA
  • Grand Hyatt - Baha Mar, Nassau, Bahamas
  • Pullman Baotou, Baotou, China
  • Hilton Resort Wenchang, Hainan Island, China

Residential Experience:

  • Perla Luxury Condo Tower, Los Angeles, CA
  • Watermark Assited Living, Westwood, CA
  • Alexan WestEnd, Long Beach, CA

Jackson Thilenius, AIA

Senior Principal

As Senior Principal at DyeLot Interiors, Jackson operates at the intersection of strategy, design and implementation, driving innovative and authentic solutions to hospitality projects around the world. With over twenty-five years of practice in architecture and interior design, combined with a comprehensive understanding of the hospitality industry, Jackson collaborates with clients to establish project objectives which produce original designs and tailored brand positioning. Jackson has created a broad range of award-winning projects across the globe leveraging his understanding of operational trends, local culture, and narrative-driven design.

Brand Experience:

Marriott
Hilton
Pacifica Hotels
Hyatt
Equinox
Loews Hotels
IHG
Karisma Hotels and Resorts
Oxford Capital Group
Marcus Hotels
Blackstone
Radisson Hotels
Starwood Capital