by COREY.SEIP | Sep 29, 2026 | Uncategorized
“For independent hotels, the most important question is not ‘What should our brand look like?’ It is: “What does this hotel have permission to be, in this place, for this guest?” Find out why DyeLot’s Gustavo Neri sees branding as a diagnostic...
by COREY.SEIP | Aug 15, 2026 | Uncategorized
As a Long Beach-based firm, we were especially honored to be tapped as part of The Maya’s relaunch. Our work on its 191 guestrooms and suites layers soft neutral tones and warm textures to immerse guests in the hotel’s beachfront location. Read more about...
by COREY.SEIP | Aug 12, 2026 | Uncategorized
Hospitality is a mindset, not a typology. As I+S details in this piece on DyeLot’s work on The Monde in Scottsdale, lessons learned in hotels shape the 260-unit project. Warm neutral tones and a clear indoor/outdoor lifestyle creates space to balance reflection,...
by COREY.SEIP | Aug 5, 2026 | Uncategorized
What should hotel owners know about branding? It’s not a package of deliverables; rather, it’s the stewardship of the hotel’s identity throughout the project lifecycle. Branding is the first pivotal step in development, translating the owner’s...
by COREY.SEIP | May 22, 2026 | Uncategorized
For downtown Napa’s first resort, the DyeLot team melded influences from the region’s iconic wine culture and nature to transform the 203-key hotel into a destination for wellness and connection. The foundation: a layered ecological narrative that included...