by COREY.SEIP | Aug 5, 2026 | Uncategorized
What should hotel owners know about branding? It’s not a package of deliverables; rather, it’s the stewardship of the hotel’s identity throughout the project lifecycle. Branding is the first pivotal step in development, translating the owner’s...
by COREY.SEIP | May 22, 2026 | Uncategorized
For downtown Napa’s first resort, the DyeLot team melded influences from the region’s iconic wine culture and nature to transform the 203-key hotel into a destination for wellness and connection. The foundation: a layered ecological narrative that included...
by COREY.SEIP | Apr 22, 2026 | Uncategorized
The Maya, a waterfront hotel in Long Beach, California, US, is set for relaunch later this year following a $10.5m renovation. The refurbishment introduces newly designed guest rooms and suites, revised public areas, and a new approach to the hotel’s signature lounge...
by COREY.SEIP | Mar 16, 2026 | Uncategorized
Repositioning a hotel asset requires a solid plan, cohesive teamwork and creativity in order to yield an on-brand solution that is both well-designed and cost-effective. What do smart hotel owners do to ensure successful conversions of challenging assets? Our own...
by COREY.SEIP | Jul 23, 2025 | Uncategorized
Our Senior Principal, Jackson Thilenius, sat down with Hospitality Interiors magazine to provide insight on the creation of a bespoke design studio to service the future of hospitality design. The feature offers a deep dive into our studio’s DNA, culture,...
by COREY.SEIP | Jul 3, 2025 | Uncategorized
Adam Ford, NCIDQ Senior Interior Project Designer Follow “Why do you need to be licensed to choose paint colors and finishes?” Not a question I receive very often, but when I do, I recognize there still exists some confusion about what exactly interior designers do....