by COREY.SEIP | Jul 23, 2025 | Uncategorized
Our Senior Principal, Jackson Thilenius, sat down with Hospitality Interiors magazine to provide insight on the creation of a bespoke design studio to service the future of hospitality design. The feature offers a deep dive into our studio’s DNA, culture,...
by COREY.SEIP | Jul 3, 2025 | Uncategorized
Adam Ford, NCIDQ Senior Interior Project Designer Follow “Why do you need to be licensed to choose paint colors and finishes?” Not a question I receive very often, but when I do, I recognize there still exists some confusion about what exactly interior designers do....
by COREY.SEIP | Jan 31, 2025 | Uncategorized
Alex Kuby, AIA, WELL AP Associate Principal Follow In hospitality design, we frequently hear the term “branded environment,” but too often, it’s mistaken for a marketing tool or a way to push a message onto guests. In its purest form, a branded...
by COREY.SEIP | Dec 31, 2024 | Uncategorized
Alex Kuby, AIA, WELL AP Associate Principal Follow 2024 has been a year of innovation, sustainability, and cultural reinvention for the hospitality industry. With 2,731 hotel openings worldwide, designers and developers have not only shaped guest experiences but also...
by COREY.SEIP | Dec 20, 2024 | Uncategorized
Alex Kuby, AIA, WELL AP Associate Principal Follow In the ever-evolving world of branding, one trend has gained significant traction over the past few years: “blanding.” Characterized by minimalist designs, sans-serif fonts, clean lines, and limited color...