by COREY.SEIP | Jul 23, 2025 | Uncategorized
Our Senior Principal, Jackson Thilenius, sat down with Hospitality Interiors magazine to provide insight on the creation of a bespoke design studio to service the future of hospitality design. The feature offers a deep dive into our studio’s DNA, culture,...
by COREY.SEIP | Jul 3, 2025 | Uncategorized
Adam Ford, NCIDQ Senior Interior Project Designer Follow “Why do you need to be licensed to choose paint colors and finishes?” Not a question I receive very often, but when I do, I recognize there still exists some confusion about what exactly interior designers do....
by COREY.SEIP | Jan 31, 2025 | Uncategorized
Alex Kuby, AIA, WELL AP Associate Principal Follow In hospitality design, we frequently hear the term “branded environment,” but too often, it’s mistaken for a marketing tool or a way to push a message onto guests. In its purest form, a branded...
by COREY.SEIP | Dec 31, 2024 | Uncategorized
Alex Kuby, AIA, WELL AP Associate Principal Follow 2024 has been a year of innovation, sustainability, and cultural reinvention for the hospitality industry. With 2,731 hotel openings worldwide, designers and developers have not only shaped guest experiences but also...
by COREY.SEIP | Dec 20, 2024 | Uncategorized
Alex Kuby, AIA, WELL AP Associate Principal Follow In the ever-evolving world of branding, one trend has gained significant traction over the past few years: “blanding.” Characterized by minimalist designs, sans-serif fonts, clean lines, and limited color...
by COREY.SEIP | Dec 17, 2024 | Uncategorized
Alex Kuby, AIA, WELL AP Associate Principal Follow Through my responsibilities related to our studio’s processes and workflow, I’ve witnessed how AI is revolutionizing the way we approach projects—streamlining workflows, enhancing creativity, and offering...