Themed Turndown Service Items

This glossary article explores the concept of themed turndown service items, their role in enhancing guest experiences, and how they contribute to brand storytelling. From benefits and uses to practical tips and examples, this guide is a comprehensive resource for hospitality professionals and interior designers.

When it comes to creating unforgettable guest experiences, the little details make all the difference. Themed turndown service items are one such detail that can elevate a stay from ordinary to extraordinary. These items, thoughtfully placed in a guest’s room during turndown service, not only enhance comfort but also reinforce the brand’s identity and create a lasting impression.

In this article, we’ll dive into the world of themed turndown service items, exploring their benefits, uses, and how they can be seamlessly integrated into the overall design and branding of a hospitality space. Whether you’re a hotelier, interior designer, or simply someone curious about the art of hospitality, this guide will provide valuable insights and practical tips.

What Are Themed Turndown Service Items?

Themed turndown service items are small, curated elements placed in a guest’s room during the evening turndown service. These items are carefully chosen to align with the overall theme or branding of the property, creating a cohesive and immersive experience for the guest.

Examples of themed turndown service items include:

  • Customized slippers and robes
  • Locally sourced treats or snacks
  • Handwritten notes or welcome cards
  • Aromatic candles or essential oils
  • Miniature toiletries in branded packaging
  • Cultural or regional gifts, such as small souvenirs or trinkets

The key to successful themed turndown service items lies in their ability to tell a story. Each item should reflect the brand’s values, the property’s unique identity, or the local culture, ensuring that guests feel connected to the experience.

Benefits of Themed Turndown Service Items

  1. Enhanced Guest Satisfaction
    Thoughtful and personalized touches during turndown service can make guests feel valued and cared for, leading to higher satisfaction levels.

  2. Brand Reinforcement
    Themed items that align with the property’s branding help reinforce the brand identity and create a memorable impression.

  3. Increased Guest Engagement
    Unique and themed items encourage guests to engage with the property’s offerings, whether it’s trying a local snack or using a branded amenity.

  4. Positive Word-of-Mouth
    Guests are more likely to share their experiences with friends, family, and on social media, driving organic promotion for the property.

  5. Differentiation in a Competitive Market
    In a crowded hospitality industry, themed turndown service items can set a property apart by offering a unique and memorable experience.

Uses of Themed Turndown Service Items

  1. Luxury Hotels and Resorts
    High-end properties can use luxurious items like silk eye masks, gourmet chocolates, or premium skincare products to enhance the guest experience.

  2. Boutique and Themed Hotels
    These properties can incorporate locally inspired items or unique touches that align with their specific theme, such as handmade crafts or custom-designed amenities.

  3. Eco-Friendly Properties
    Sustainable hotels can include eco-friendly items like reusable water bottles, biodegradable slippers, or organic treats to align with their values.

  4. Cultural or Heritage Properties
    Hotels in historic or culturally rich locations can offer items that reflect the local heritage, such as traditional tea sets or artisanal souvenirs.

Examples of Themed Turndown Service Items

  1. Beach Resort
  • Seashell-shaped soaps
  • Coconut-scented candles
  • Miniature sunscreens or after-sun lotions
  1. Mountain Lodge
  • Woolen socks or slippers
  • Hot chocolate sachets
  • Handwritten notes with weather updates or hiking tips
  1. Urban Boutique Hotel
  • Custom-designed city maps
  • Locally roasted coffee samples
  • Miniature artisanal chocolates
  1. Wellness Retreat
  • Aromatherapy oils or bath salts
  • Herbal teas
  • Gratitude journals or mindfulness cards

Tips for Designing Themed Turndown Service Items

  1. Align with the Brand
    Ensure that the items reflect the property’s branding, whether it’s luxury, sustainability, or cultural authenticity.

  2. Focus on Quality
    Choose high-quality items that guests will appreciate and use. Poorly made items can detract from the overall experience.

  3. Keep It Local
    Incorporate locally sourced or culturally relevant items to create a sense of place and support the community.

  4. Personalize the Experience
    Use guest data to tailor the items to individual preferences, such as offering a favorite snack or beverage.

  5. Think Beyond the Obvious
    Get creative with your offerings. Unique and unexpected items can leave a lasting impression on guests.

Infographic Table: Themed Turndown Service Items by Property Type

Property Type Examples of Themed Turndown Service Items
Luxury Hotel Silk eye masks, gourmet chocolates, premium skincare products
Beach Resort Seashell soaps, coconut candles, miniature sunscreens
Mountain Lodge Woolen socks, hot chocolate sachets, weather update notes
Urban Boutique Hotel Custom city maps, local coffee samples, artisanal chocolates
Wellness Retreat Aromatherapy oils, herbal teas, gratitude journals

How Themed Turndown Service Items Enhance Brand Storytelling

Themed turndown service items are more than just amenities—they are a powerful tool for brand storytelling. By carefully curating items that reflect the property’s values, culture, and identity, hotels can create a narrative that resonates with guests.

For example, a luxury hotel might use opulent items to reinforce its commitment to indulgence and exclusivity, while an eco-friendly property might focus on sustainable products to highlight its dedication to the environment. This storytelling approach not only enhances the guest experience but also builds brand loyalty and recognition.

Final Thoughts

Themed turndown service items are a simple yet impactful way to elevate guest experiences and reinforce a property’s identity. By focusing on quality, creativity, and alignment with the brand, hotels and resorts can create memorable moments that leave a lasting impression on their guests.

Whether you’re designing a new property or refreshing an existing one, consider how themed turndown service items can enhance your guest experience and set your brand apart in the competitive hospitality industry.

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Brian Turcza

Architectural Design Director

Brian brings over 15 years of experience to DyeLot Interiors, leading complex architectural projects that bridge design vision with technical precision. He approaches each project as a dialogue between place, program, and experience, balancing clarity of concept with technical rigor. With experience spanning hospitality, multi-family residential, and adaptive reuse work, he creates environments that feel both intuitive and enduring, shaped by how people truly live, gather, and connect. His approach combines a love of craft, coordination, and context, always rooted in thoughtful, people-centered design.

Hospitality Experience:

  • The Lake Club

  • Hoxton Hotel

  • Chief Executive Club

  • 800 West Lake Street

  • Hotel Bozeman

Residential Experience:

  • The Ludlow Residences 

  • Woodview Apartments

  • No. 9 Walton Condominiums 

Emily Layton

Graphic Designer

Emily Layton is a graphic designer and creative with a BFA in Graphic Design & Digital Media with action sports emphasis from Laguna College of Art and Design. Adept at aligning brand goals across formats, market trends, and consumer behavior, she translates insights into compelling visual narratives. Her experience spans corporate decks, brand books, and apparel collections—ensuring brand consistency, clarity, and impact. She values strong creative collaboration and brings a thoughtful, solutions-oriented approach to every project.

Project Experience:

  • West Creative Agency, Costa Mesa, CA
  • Huntress Decor, San Diego, CA
  • La Jolla Group - O’Neill Irvine, CA
  • Gotcha Digital Design, Virginia Beach, VA
  • Veterinary Emergency Group Various Locations
  • Nostos Grocery Store Panama City, Panama
  • Tribute Hotel Nob Hill Albuquerque, NM

Priscilla Bueno

Interior Designer

Priscilla is a Cal State Long Beach alumna with a Bachelor of Fine Arts in Interior Design. She has worked across residential, hospitality, nonprofit, and wellness sectors, with a focus on creating spaces that support emotional well-being and human connection.

Influenced by her interest in psychology, Priscilla approaches design with a deep understanding of how physical environments impact how we feel, behave, and connect. Her work combines material sensitivity, spatial clarity, and user-centered thinking to foster environments that help people feel grounded and safe.

From luxury spas to trauma-informed nonprofit spaces, she designs with a clear goal: to shape interiors that invite presence, foster restoration, and create a true sense of belonging.

Project Experience:

  • Vintera Resort at Napa Creek, Napa, CA
  • DoubleTree Gilbert, Gilbert, AZ
  • Alexan Long Beach, Long Beach, CA
  • Alexan Arcadia, Arcadia, CA
  • Babyletto, Los Angeles, CA
  • Cozy Earth, Newport, CA

Jen Khor

Senior Interior Designer

With a thoughtful and intuitive approach, Jen Khor brings strong expertise in hospitality design, as well as experience in retail, F&B, and corporate offices. Her user-centric, narrative-driven philosophy reflects local culture and context, creating spaces that feel relevant and resonant.

Jen has a deep understanding of hotel brand standards and leads quality control for custom casegoods with high attention to detail. Sensitive to client needs, she communicates ideas through tools like BIM, AI, and hand sketches. Jen is passionate about crafting spaces that evoke emotion, inspire curiosity, and foster inclusivity with lasting impact.

Project Experience:

  • Vintera Resort at Napa Creek, Napa, CA
  • Hotel De Novo - Tapestry by Hilton, Springdale, UT
  • DoubleTree Guestroom Prototype, Various Locations
  • Alexan Long Beach, Long Beach, CA
  • Alexan Arcadia, Arcadia, CA
  • Wild Greens, University of Arkansas, AR
  • Joybird Headquarters, Los Angeles, CA

Melissa He

Senior Interior Designer

With years of experience in working on various project types, Melissa approaches each design as a new narrative, infusing storytelling, cultural context, and personality into every space. Educated in Fine Art in China and Interior Design at Cal State Long Beach, Melissa applies a detail-driven and research-based methodology to craft spaces that are both visually compelling and deeply resonant. Her approach reflects a belief that each project offers a chance to explore new voices and challenge convention, leading to designs that not only reflect individual identities but also support the broader community. She continues to evolve her design practice through collaboration, curiosity, and purpose, seeking to create spaces that adapt, grow, and inspire meaningful engagement.

Project Experience:

  • Vintera Resort at Napa Creek, Napa, CA
  • Hotel De Novo - Tapestry by Hilton, Springdale, UT
  • Alexan Long Beach, Long Beach, CA
  • DoubleTree Guestroom Prototype, Various Locations
  • Alexan Arcadia, Arcadia, CA
  • Port of Long Beach, Long Beach, CA
  • Wolf and Shepherd, Manhattan, NY

Chris Gorney

Director of Procurement

Chris is the Senior Director of Creative Sourcing and Procurement at DyeLot. A proven industry professional, he has worked with many of the world’s largest hospitality and development companies. He can speak to the entire lifecycle of design, development, and construction as well as contribute to the minutia of bespoke fabrication and production. Using an open-book and collaborative approach, Chris has the advantage of understanding the nuances of millwork, furnishing, and custom fabrication in order to reach a true-to-concept product. He brings with him more than a decade of experience working across multiple disciplines within the design industry.

Project Experience:

  • Hotel De Novo - Tapestry by Hilton, Springdale, UT
  • Wayfarer Hotel, Los Angeles, CA
  • The Edwin, Chattanooga, TN
  • Downtown Marriott, Des Moines, IA
  • Lincolnshire Marriott, Lincolnshire, IL
  • Capitol District Marriott, Omaha, NE
  • The Ferrier, Temecula, CA
  • The Tin Building by Jean George, New York, NY

Mathew Vo

Senior Interior Designer

As a designer with a background in both architecture and interiors, Mathew brings a layered perspective to every project. Drawing on experience across diverse project types—from hospitality and food & beverage to sports and retail—he crafts spaces that balance performance, beauty, and emotional resonance. Inspired by his interest in theater and production design, Mathew focuses on creating immersive environments that take users on a curated journey. His command of design technology and documentation tools, including BIM, allows him to navigate complex projects while staying grounded in storytelling and purpose-driven design. Mathew continues to find inspiration in context, culture, and narrative—translating them into built environments that leave a lasting impact.

Project Experience:

  • DoubleTree Gilbert, Gilbert, AZ
  • Port of Long Beach, Long Beach, CA
  • Swing Set Productions, Long Beach, CA
  • Hotel De Novo - Tapestry by Hilton, Springdale, UT

Ava Javaheri

Senior Interior Designer

With roots in a family of entrepreneurs and artists, Ava’s passion for hospitality design was sparked early—surrounded by showrooms and inspired styling sessions in her family’s furniture store. Today at DyeLot Interiors, she channels that lifelong aesthetic instinct into creating immersive environments that elevate the guest experience. Ava approaches hospitality interiors as both a visual narrative and an emotional journey, blending function with atmosphere in spaces meant to inspire, delight, and linger in memory. Her creative process draws on everything from global travel and museum exploration to cinematic set design, all feeding her pursuit of detail-driven, unforgettable spaces where people feel genuinely transported.

Project Experience:

  • Vintera Resort at Napa Creek, Napa, CA
  • Hotel Maya, Long Beach, CA
  • DoubleTree Gilbert, Gilbert, AZ
  • Swing Set Productions, Long Beach, CA
  • Port of Long Beach, Long Beach, CA

Chaya Juntara

Procurement Specialist

As a key member of DyeLot Interiors, Chaya is dedicated to collaborating with clients and vendors to deliver an exceptional experience marked by reliability, accountability, and integrity. Her primary focus is executing each project vision on time, ensuring top-tier quality, and managing the budget with precision. With deep expertise in sourcing and FF&E, Chaya brings a strong technical foundation that is essential to the creation of remarkable hospitality interiors and furnishings—the cornerstone of our procurement practice. She has worked alongside industry leaders in custom furniture, providing her with a wealth of experience. Her unique background in both interiors and procurement allows her to offer creative solutions that consistently exceed client expectations.

Project Experience:

  • Vintera Resort at Napa Creek, Napa, CA
  • Hotel De Novo - Tapestry by Hilton, Springdale, UT
  • Hotel Maya, Long Beach, CA
  • DoubleTree Gilbert, Gilbert, AZ
  • Cliffrose Springdale, Springdale, UT
  • Nuri Steakhouse, Dallas, TX
  • The Tin Building by Jean George, New York, NY
  • Solis Park, Irvine, CA

Adam Ford, NCIDQ

Senior Interior Project Designer

As a Senior Interior Project Designer at DyeLot, Adam leans on his expertise in interior design and theatrical storytelling to bring designs to life. Having extensive full-service and focused service hotel design experience, he is attuned to both branded work with Marriott, Hilton, and IHG and non-branded/independent projects. Adam helps create immersive and functional spaces that resonate with guests and elevate brand identities. His collaboration with hotel brands has honed his ability to blend aesthetics with practicality, ensuring seamless guest experiences and maximizing operational efficiency.

Project Experience:

  • Hotel De Novo - Tapestry by Hilton, Springdale, UT
  • DoubleTree Gilbert, Gilbert, AZ
  • Where The Wild Greens AR, Fayetteville, AR
  • Camp Creek Golf Resort & Inn, Inlet Beach, FL
  • Hotel Cyrus, Topeka, KS
  • Delta by Marriott, Thornton Northglenn, CO
  • Tribute South Park, Austin, TX

Brittany LeBlanc, NCIDQ, CID

Senior Project Designer / Associate

With a multi-disciplinary design and architecture background, Brittany continues to create unique user experiences for diversified projects. Brittany concentrates on designing spaces that provoke interest, emotion and encourage brand longevity. After studying interior design, Brittany continues to grow and expand her knowledge of interiors and architecture by working within both disciplines. Brittany’s experience comes from a vast range of industries including hospitality, food and beverage, retail, and experiential marketing.

Project Experience:

  • Vintera Resort at Napa Creek, Napa, CA
  • Hotel De Novo - Tapestry by Hilton, Springdale, UT
  • Hotel Maya, Long Beach, CA
  • DoubleTree Gilbert, Gilbert, AZ
  • The Wilder's Lounge, Springdale, UT
  • Anu Restaurant, Springdale, UT
  • Wolf and Shepherd, Manhattan, NY

Gustavo Neri

Director of Branding

Gustavo Neri serves as the Director of Branding, leading branding and signage/wayfinding campaigns for hospitality and residential projects Neri creates the narrative for a project before it begins – setting a strong aesthetic and identity for the project to ensure its message and character is carried through the life of the design process. Neri’s view of design is that it must be seen through the lens of the viewer, not the designer. One must take into account the experience of the person perceiving his work as they are guided through it, taking all elements into careful consideration and removing himself from the experience.

Project Experience:

  • Hotel Indigo, Savannah, GA
  • DoubleTree Gilbert, Gilbert, AZ
  • Hotel Amarano, Burbank, CA
  • Glenmark Hotel, Glendale, CA
  • Eminence Boston Hotel, Boston, MA
  • Hilton Fort Lauderdale, Fort Lauderdale, FL
  • Alexan Long Beach, Long Beach, CA
  • Wolf and Shepherd, Manhattan, NY

Krystle Fader, NCIDQ, CID

Design Manager / Senior Associate

As a Design Manager at DyeLot Interiors, Krystle brings over 15 years of professional experience in interior and architectural design to the team. With experience in a range of markets including food & beverage, multi-family housing, hospitality, workplace and healthcare, she brings her combined knowledge from each and is able to apply that to new project opportunities. With an education in interior architectural design and a passion for efficient solutions, Krystle has been able to grow into a leadership role managing projects from design concept though completion of construction.

Project Experience:

  • Alexan Long Beach, Long Beach, CA
  • Alexan Arcadia, Arcadia, CA
  • The Monde, Scottsdale, AZ
  • Partake Collective, Long Beach, CA
  • Port of Long Beach, Long Beach, CA
  • Swing Set Productions, Long Beach, CA
  • Din Tai Fung, Various Locations
  • Fogo de Chao, Various Locations

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Alex Kuby, AIA, WELL AP

Associate Principal

Alex is a licensed architect specializing in hospitality and experiential interior design, with a foundation built on years of practice across high-end hotels, branded environments, and lifestyle-driven residential spaces. His work is grounded in architectural rigor and elevated by a narrative-driven approach that shapes immersive, memorable experiences. With a deep understanding of design theory, construction, and project execution, Alex brings a holistic, strategic lens to each project—bridging spatial storytelling with operational excellence.

Hospitality Experience:

  • Vintera Resort at Napa Creek, Napa, CA
  • Hotel De Novo - Tapestry by Hilton, Springdale, UT
  • Hotel Indigo - IHG, Los Angeles, CA
  • Grand Hyatt - Baha Mar, Nassau, Bahamas
  • Pullman Baotou, Baotou, China
  • Hilton Resort Wenchang, Hainan Island, China

Residential Experience:

  • Perla Luxury Condo Tower, Los Angeles, CA
  • Watermark Assited Living, Westwood, CA
  • Alexan WestEnd, Long Beach, CA

Jackson Thilenius, AIA

Senior Principal

As Senior Principal of DyeLot Interiors, Jackson operates at the intersection of strategy, design and implementation, driving innovative and authentic solutions to hospitality projects around the world. With over twenty-five years of practice in architecture and interior design, combined with a comprehensive understanding of the hospitality industry, Jackson collaborates with clients to establish project objectives which produce original designs and tailored brand positioning. Jackson has created a broad range of award-winning projects across the globe, leveraging his understanding of operational trends, local culture, and narrative-driven design.

Brand Experience:

Marriott
Hilton
Pacifica Hotels
Hyatt
Equinox
Loews Hotels
IHG
Karisma Hotels and Resorts
Oxford Capital Group
Marcus Hotels
Blackstone
Radisson Hotels
Starwood Capital